As of April 21, 2015 Google began globally rolling out their mobile-friendly update. Google are now boosting the ranking of mobile-friendly pages in search results displayed on mobile devices (so searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling).

So you may be wondering ‘what does this mean for me’? Basically it means if your site isn’t mobile friendly there may be a significant decrease in mobile traffic from Google.

It is important to remember while the mobile-friendly change is important, Google still uses a variety of ways to rank search results. So even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content. And if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted. So it is more important than ever that you regularly check your website’s content to make sure it is up to date, relevant and containing the right key words.

Here are some points about Googles latest update in regards to search rankings:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Google provides an online tool called “Insights” that allows you to check how your page rates for mobile usability. You can check how your website scores by visiting this link and entering your website address. Scroll down in the results and check your score under the “User Experience” section. Ideally you want a score close to 100/100 for mobile user experience.

Is your mind boggled about how your going to tackle this? Never fear, Five Hours West is here. If you’re concerned about your website and would like to discuss what your options are to give you the best chance to be discovered with Googles new changes, then please give us a shout.

Once your site is mobile-friendly Google will automatically re-crawl and index your websites pages.


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